Cascade Crossing is located in Cascade Township, an affluent southeastern suburb of Grand Rapids. The 2010 average household income within 5 miles of the center is $91,150 and the median income for the same area is $65,874, indicating the strong influence some of the executive level incomes have on the immediate area. While the incomes are high in the immediate area, the 28th Street (Highway 11) location is by far the largest and most dominant regional retail shopping area. This 15,000 square foot out parcel retail center sits directly in front of a Wal-Mart Supercenter and enjoys the benefits of great visibility, excellent frontage and a traffic signalized entrance/exit to 28th Street. National retailers, services users and restaurants find Cascade Crossing to be a highly successful location in the vibrant and growing western Michigan marketplace.